The Livtopia Market
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Our readers are straight up Baby Boomers, interested in learning about the services, products and properties that can’t be found anywhere else. Boomers dominate consumer spending. Livtopia provides hard-to-find information, puts it all in one place, and provides access to the largest and fastest-growing demographic. Boomers are your profit center…
Baby Boomers account for:
- 80% of all money in savings accounts
- 79% of all America's financial assets
- 62% of Wall Street investment accounts
- 50% of all discretionary purchases
- 40% of all consumer demand
- 70% are wiling to try new brands
- $2 Trillion spent on goods and services each year
- More visits to more malls more often than any other age group
- More spent on travel and recreation than any other age group
- 80% of all leisure travel
- 48% of all luxury vehicles and 41% of all cars sold
- 78% of this demographic uses the internet